Friday was the first ever Birchbox Customer Appreciation Day. Throughout the day, Birchbox surprised subscribers and nominated friends with special giveaways and office & home visits. They also had a special offer for all Birchbox fans in the New York area: everyone who stopped by their brand new store in Soho was treated to a "Build Your Own Birchbox" (value: $15 + tax). The box was absolutely free - no purchase necessary!
I got to the store at around 6pm and the line was almost 1/2 of the block outside the store. I think it got even longer after that. In total my wait time was about 45 minutes but it was definitely worth it to me. The other ladies in the line were so fantastic, Birchbox staff treated us to delicious sweets and a bonus lip gloss while we waited, and our sample selections at the B.Y.O.B. bar were served up by VIP staff members like Co-Founder Hayley Barna and Editorial Director Mollie Chen (who are both just adorable and beautiful IRL).
Once we got to the front of the line we were given check lists to select 1 sample in each of the 5 categories: body, hair, skincare, make-up, and fragrance. The samples available in the B.Y.O.B. section change each month and boxes are $15.
Here are a few of the options (from memory) we were given:
Body - Caudalie Divine Legs (foil packet), Whish Exfoliating Body Wash (in Coconut, I believe), Color Club Nail Lacquer in Peace Love & Polish (I don't believe this color is available on Birchbox.com), + at least 1 other I can't remember
I picked the Color Club polish. It's been a long time since I received a nail polish in one of my Birchboxes, so I was excited to see that this was an option. It's bright neon pink with an iridescent gold glow.
Hair - Frederic Fekkai Glossing Shampoo & Conditioner (bottles not oil packets), Macadamia Professional Healing Oil Treatment, Miss Jessie's Curls (foil packet), + at least one other I can't remember
I picked the Macadamia oil because I've read so many amazing things about the brand. I've tried a few hair oils recently and have noticed the immense impact they've had on my hair's health and shine. I had a really tough time picking the 1 sample I was able to choose for my September Birchbox and ultimately picked a Davines conditioner over the Macadamia oil option. So, having this product as an option on Customer Appreciation Day confirmed I made the right choice for the September box.
Make-up - Laura Gellar GlamLash Mascara, Cynthia Rowley Silver Eyeliner, Anastasia Beverly Hills Clear Brow Gel, Manna Kadar Sheer Glo Shimmer Lotion
I picked the Anastasia brow gel. I recently got the Anastasia duo brow powder and absolutely love it so I was excited to try another product by the brand. The Cynthia Rowley eyeliner is fabulous too, but I already have a couple of them.
Skincare - Coola Sunscreen, Marcelle 8-in-1 Power Serum, Juice Beauty Green Apple Peel, Suki Exfoliate Foaming Cleanser, Supergoop Advanced Anti-Aging Eye Cream
It was a tough call between the Supergoop and Juice Beauty products because I love eye products that minimize bags and crow's feet. Ultimately, I picked the Juice Beauty peel because I've never tried anything by the brand and have noticed the products are pretty expensive. So, this seemed like a good opportunity to try a product I probably wouldn't risk buying in the full-size version without sampling first.
Fragrance - Harvey Prince Ageless, Folle de Joie Eau de Parfum, Mad Madame by Juliette Has a Gun, + at least 1 other I can't remember
I've already received numerous samples of the Folle de Joie perfume and have a full-size version of the scented lotion from the RewardStyle party last year. So, I thought I might want to branch out and try another one. I smelled the tester strips the staff had on-hand and ultimately decided that although the Mad Madame was pretty nice too, I'd stick with the one I already knew I loved. I've been saving up for a full-size Folle de Joie perfume but haven't quite gotten there yet, so it will be nice to have another sample.
The little bonus I received while waiting was this Jouer lip gloss. It's an exclusive color called "Birchbox Pink". I love the other two Jouer gloss samples I have from a previous Birchbox and the HauteLook Summer Beauty Bag. So, I know I will adore this one too.
Happy Birthday, Birchbox!